Freight forwarding is the process of coordinating the movement of goods from one location to another, including the planning, organization, and delivery of the shipment

Understanding the freight-forwarding system was the major challenge. My approach was to first draft the site map and break it down into customer tasks. This allowed me to understand deeper flows and identify gaps to resolve.

Here’s a glimpse of redesigning signup flow

Motive here is to increase platform signups by giving potential customer a preview of platform search and quote